Invention and Innovation Studio
Making things that kids love
and grown-ups wish they had
Sold in over 30 countries, we license our creations to leading manufacturers, publishers and media companies
PlayTab
An industry first create-your-own busy-board. A sensory smorgasbord of mix & match, move ‘em all about tiles
Abstractable
Creativity is back on table - no skills needed. Is it a bird? Is it a plane? No it’s fries! Duh!
Sensory Cards
A deck of developmental soft & squishy play cards for little hands, featuring braille and sensory activations for inclusive play
“Play is the highest form of research”
— Albert Einstein
From our sunny coastal invention studio, we create play-powered original concepts for toys, games and gifts
- Creatively commercial and strategically savvy
Our ideas are built to shine in the neighbourhood toy store, trend on TikTok and stand tall in a Walmart
We imagine new worlds, stories and characters
360° IP
Our super power is creating concepts that form expansive franchises and multi-sku product ranges, thriving across physical formats and digital platforms - in the toy box, on the book shelf and on the screen!
We craft brands that scale from entry-level collectibles to hero products, ensuring there’s a hands-on adventure for every fan.
Consumer products
Making things up is what we do and stories do that best. Our concepts translate to picture books, chapter series and activity formats.
Publishing
Entertainment
From bite-sized social shorts to epic long-form series, our concepts can adapt to on-screen adventures.
