Dream and Do
We combine fresh imagination with insight-led IP creation, all glued together with commercial strategy.
Latest launches
We love creating IP
that tells a story with multi-faceted brand opportunities
Physical Products
SVOD / Animation
Publishing
Inventing is our thing
We connect our passion for play with our talent for original thinking, supported by 15+ years experience in the consumer products, licensing and entertainment industry.
We hunt for those inspiration sparks, bubble insights to the surface, ideate until we’ve exhausted every possible direction and incubate for commercial viability. Then it’s time to get our licensing heads on and get pitching!
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It often starts with a spark from an insight. We collate insights 24/7 (automatically and organically) whilst adding the special ingredients of serendipity, eureka moments and personal observations/experiences into our creations.
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We explore, sketch, play, make, prototype, tinker and fail until we don’t. We apply our 360° brand thinking to ideate against every possible IP touch point…leaving no ‘opportunity’ stone unturned.
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We refine, iterate and develop our concept IPs until we’ve got a unique, slam dunk, no brainer, “you gotta see this”, global commercial creation that covers the product, packaging, launch, marketing and content possibilities.
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We produce media, pitch decks, sizzles, prototypes and brand bibles that sell an IP in across all business functions and expedite development for R&D teams. We present virtually, in person and at industry events and trade shows.
Our inventing specialisms
Inventing IP: 360° multi-media brand creation
Creative play platforms
Open-ended infant/toddler toys
Collectables with the happiness formula
Puntastic party games